There are a wide range of applications that might benefit from the content rewriting capabilities of ArticleRewriterTool. The obvious applications include building content for your website or blog. Other applications include any kind of essay or creative writing (virtual or not), twitter, newsfeeds, Craigslist posts or even paid article writing services.
Start with a quality article. This means a unique topic or viewpoint on a very specific topic. The information must be valuable to a human reader. At this point in time, it is not possible for any software program to produce content that is engaging. If you start out with a low-quality article, the chances are high that the alternate versions are going to be even worse.
Quality readable content is key here. Google, for example, will recognize that people are leaving your site soon after arriving if they perceive that your site or blog is full of junk content. This is called "bounce rate." If your bounce rate is high, then people are quickly leaving your site. But for the sake of your business, to build your online reputation and brand, you want people to visit your site, stay for a while, and then keep revisiting over the long term.