Owner is a scammer who has been banned from major SEO forums for fraudulent and deceptive practices. You might be willing to look past the fact that the owner of this product creates fake accounts to post fake reviews and lies about the product if the product itself was actually good, but unfortunately Spinner Chief itself is filled with half baked buggy features (which are advertised as working completely) and can't go more than 10 minutes without crashing. All in all it is a complete waste of money and time.
Spin Rewriter 5.0 technology was a previous edition that allowed their clients to use the basic article rewriting system. Their newer versions over the years have just kept getting better and better. The new Spin Rewriter 9.0 technology gives you the option of assigning variables to your content. Their software is dead easy to use. In just three steps you can have up to 50 uniquely spun articles.
Quality readable content is key here. Google, for example, will recognize that people are leaving your site soon after arriving if they perceive that your site or blog is full of junk content. This is called "bounce rate." If your bounce rate is high, then people are quickly leaving your site. But for the sake of your business, to build your online reputation and brand, you want people to visit your site, stay for a while, and then keep revisiting over the long term.